How the EDD Zapier Integration Works
The EDD Zapier extension connects your online store to
automation platform. In Zapier, an automated workflow is called a "Zap." A Zap consists of a Trigger (an event in one app) and an Action (an event in another app). The EDD extension provides a rich set of Triggers for your store.Core Triggers from EDD include:
- New Customer
- New Order Created
- Order Refunded
- Order Abandoned
- File Downloaded
- With Recurring Payments: New Subscription, Subscription Renewed, Subscription Cancelled.
- With Software Licensing: New License Key Created, License Key Activated, License Key Expired.
Steps to Set Up Your Integration
To get started, you'll need to set up both the plugin on your EDD store and the connection within your Zapier account.- EDD Setup: Install and activate the Zapier extension for Easy Digital Downloads. Then, navigate to Downloads > Tools > API Keys in your WordPress dashboard to generate an API key for an Administrator user.
- Zapier Setup:
- Use the provided link to access the Easy Digital Downloads app within Zapier.
- Create a new Zap and select Easy Digital Downloads as the trigger app. You will be prompted to authenticate your store by entering your site's URL and the API key you generated.
Practical Examples to Automate Your Store
Here are some common ways to use this integration, matching the use cases you mentioned:| Use Case | EDD Trigger (The Event) | Zapier Action (The Result) |
|---|---|---|
| Email & SMS | New order created | Send a notification via Twilio (SMS) or Gmail |
| CRM Management | New customer | Add a new contact/lead in Salesforce or Highrise |
| Accounting | New order created | Create an invoice and contact in Xero |
| Mailing List | New order created | Add customer email to a list in MailChimp, Campaign Monitor, or Constant Contact |
| Spreadsheets | New order created | Add a new row with order details to a Google Sheets spreadsheet |
| Team Chat | New order created | Send a message to a channel in Slack or Microsoft Teams |
| Help Desk | Order abandoned | Create a ticket in Zendesk for your support team to follow up |
The number of supported apps has grown significantly; Zapier now supports over 5,000 services, which greatly expands the possibilities beyond the older figure of 300-400 apps.